Do you invite buyers to shop?

Las Vegas Window Display - Bldg C Ste 672

Last week the world of Glory Haus was introduced to a new market in Las Vegas.  The sentiment, the colors, and the designs were all a new and fresh look for many who had never seen anything like Glory Haus before.  Additionally, we were tucked off of the main path on a back hallway.  We definitely had our work cut out for us, as we set out to attract new buyers.

Fortunately for us, we have some very talented merchandisers at Glory Haus.  When it comes to setting a display, they understand the elements of Visual Drivers and Volume Drivers and are able to incorporate both elements throughout the display to tell the story of the products.  

The picture above is the display they set in the front window of our  LV showroom.  The two larger pieces: The 16*24 Art of Marriage and the 17*19 Home Sweet Home Burlee did a great job a capturing the new buyer's eye.  Additionally, once their eye had been caught, it was just natural to dwell for a moment to read the words on The Art of Marriage.  At this point, the buyer realized the display was attractive and investigated a little more thoroughly to see what else it had to offer.  What they discovered was a range of product with varying price points that told a story of a couple coming together to make a home.  

What this display did was invite the buyer to shop!  

During these economic times, many small retailers are running leaner, which often means they no longer have an individual specifically for Visual Merchandising.  However, this continues to be one of their strongest tools in attracting new Customers and encouraging loyal ones to discover new products.

If you have found yourself in the position of doing your own visual merchandising, here are a ten tips to remember:

1 - Have FUN!!!
2- Pick your Visual Driver(s)! 
    These are your items that are a little larger.
    They generally cost a little more, and move a little slower (but not always)
    These are the items that attract your buyer's eye.
3- Choose a color palette to work within.
4- Tell a Story with your products (Valentine's Day, Easter, Baby, Wedding, friend, etc..)
5- Stay focused!
     If you wander too far away from your story & your color palette, it won't make sense to your
     customer.
6-  Choose a few great products that work with your story & your colors.
      Remember, you do not need to show every product you sell. 
7- Avoid Chaos!
     Make sure the display is full of product - not overwhelming, but not too lean either.

8- Finally, make sure you have plenty of lighting!
     Your customer needs to be able to see what you have to offer
9- Look at your finished product:  Does it communicate who you are and what your store represents?
10- ENJOY!
  

Glory Haus & The Bachelor Premiere

Nicki from Hurst, TX on the Premiere of The Bachelor 2012

Did you watch The Bachelor premiere last night?

If you did, you might have noticed the Glory Haus Bistro Mug sighting.

When they introduced Nicki, a dental hygienist

from Hurst, Texas,

our mug was sitting right beside her.

This inspirational mug says, "A Friend Loves at All times."

Did you see it? Or have you spotted Glory Haus

products on other TV shows?

Let us hear about!

Burlees - A Must for Christmas Decorations!

Bella Vita in Collierville, TN

Whether you've just begun decorating, or you're almost done, a Glory Haus Original Burlee is a must for your door. Choose a Santa or a Stocking.

You really can't go wrong!

Hang them one on your front door for an

easy & festive decoration!

Everyone that sees it will smile a little brighter!

And PERSONALIZATION is EASY!

If you look closely you'll notice, the stocking at the top of the tree of Burlees at Bella Vita has been personalized.

Follow these simple instructions to personalize it yourself!

First, use a pencil to sketch out the name you want to put on your Burlee Stocking or Santa.

(Unless you're a little more artistic and feel comfortable writing with the puff paint.)

Second, using a tipped bottle of puff paint,

go over the sketched name.

Third, use a small paintbrush to flatten the puff paint.

Finally, let it dry & hang it on your door.

Many retailers will offer this service

for an additional charge,

or you can do it yourself!

Make sure you have an Original Burlee

on your door this Christmas Season!

GLORY HAUS & CYBER MONDAY 2011!

Cyber Monday- the Monday following Black Friday, continues to grow every year!

Whether you're a Retailer or a Customer, Glory Haus has a special offer for you on Cyber Monday, Nov 28th.

Check it out!

Buying on the Glory Haus Retail Site?  Purchase $100 or more on Cyber Monday and receive FREE SHIPPING!

Purchasing on the Glory Haus Wholesale Site*?  Purchase $500 or more on Cyber Monday and receive FREE SHIPPING!

These offers are only good on Cyber Monday, November 28th 2011, so make a plan & score BIG!

*Those purchasing on the Wholesale Site must have a business license and a resale number.*

Capitalize your profits - Make a plan for Black Friday!

61007 - GH This Christmas Tote

It's Fourth Quarter, and we're all looking for a way to increase sales. One of the most important days during this quarter is Black Friday, the day after Thanksgiving.  We are looking for a way to capitalize on this one shot at obtaining a larger portion of the gift giving dollar.  Retailers every where are designing a strategy to make the most of this opportunity.


If you haven't made a plan yet, it's not too late.  We wanted to offer a few ideas we've heard from some of our retailers.

1- One Glory Haus retailer is offering a free Christmas Tote (you can see it pictured above) for every $150 purchase of Christmas ornaments on that day.

2- Another is offering on the spot personalization of ornaments for this day only.  Any other day, they must purchase the item and return to the store to pick up the finished product. If you use this idea, remember to have the customer write on a piece of paper what they want written on their ornament.  (This helps to cut down on miscommunication.)

3- Yet another idea, comes from a Glory Haus retailer, who adds value for her customers by offering Free Gift Wrap on this day for any gift purchase.  For an ornament, that would mean placing Christmas colored crinkled paper in the bottom of a clear cello bag to cushion the ornament, and then tying it with complementing ribbon.

As you can see, it does not have to be an extravagant production to offer a little incentive for a customer to choose your store over another.  But you do have to have a plan and you have to make sure your customers (and potential customers) are aware of what they'll be missing if they don't show up in your store on Black Friday.  Your Face Book Page, Word of Mouth, and Signage are all great ways to communicate quickly & effectively on why people should visit you on Black Friday.

Feel free to use one of the ideas we shared (that's why we do it.), or leave a comment with your idea of how to increase sales.  Retailers everywhere will appreciate it! 

Glory Haus Sample Sale!!!!

Christmas Countdown! for Retailers

Retailers!  We've made it easy to restock your Christmas Display, and we've given you a price break too!