Friday, November 18, 2011

Capitalize your profits - Make a plan for Black Friday!

61007 - GH This Christmas Tote

It's Fourth Quarter, and we're all looking for a way to increase sales. One of the most important days during this quarter is Black Friday, the day after Thanksgiving.  We are looking for a way to capitalize on this one shot at obtaining a larger portion of the gift giving dollar.  Retailers every where are designing a strategy to make the most of this opportunity.

If you haven't made a plan yet, it's not too late.  We wanted to offer a few ideas we've heard from some of our retailers.

1- One Glory Haus retailer is offering a free Christmas Tote (you can see it pictured above) for every $150 purchase of Christmas ornaments on that day.

2- Another is offering on the spot personalization of ornaments for this day only.  Any other day, they must purchase the item and return to the store to pick up the finished product. If you use this idea, remember to have the customer write on a piece of paper what they want written on their ornament.  (This helps to cut down on miscommunication.)

3- Yet another idea, comes from a Glory Haus retailer, who adds value for her customers by offering Free Gift Wrap on this day for any gift purchase.  For an ornament, that would mean placing Christmas colored crinkled paper in the bottom of a clear cello bag to cushion the ornament, and then tying it with complementing ribbon.

As you can see, it does not have to be an extravagant production to offer a little incentive for a customer to choose your store over another.  But you do have to have a plan and you have to make sure your customers (and potential customers) are aware of what they'll be missing if they don't show up in your store on Black Friday.  Your Face Book Page, Word of Mouth, and Signage are all great ways to communicate quickly & effectively on why people should visit you on Black Friday.

Feel free to use one of the ideas we shared (that's why we do it.), or leave a comment with your idea of how to increase sales.  Retailers everywhere will appreciate it! 

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