Tuesday, February 7, 2012

Do you invite buyers to shop?

Las Vegas Window Display - Bldg C Ste 672

Last week the world of Glory Haus was introduced to a new market in Las Vegas.  The sentiment, the colors, and the designs were all a new and fresh look for many who had never seen anything like Glory Haus before.  Additionally, we were tucked off of the main path on a back hallway.  We definitely had our work cut out for us, as we set out to attract new buyers.

Fortunately for us, we have some very talented merchandisers at Glory Haus.  When it comes to setting a display, they understand the elements of Visual Drivers and Volume Drivers and are able to incorporate both elements throughout the display to tell the story of the products.  

The picture above is the display they set in the front window of our  LV showroom.  The two larger pieces: The 16*24 Art of Marriage and the 17*19 Home Sweet Home Burlee did a great job a capturing the new buyer's eye.  Additionally, once their eye had been caught, it was just natural to dwell for a moment to read the words on The Art of Marriage.  At this point, the buyer realized the display was attractive and investigated a little more thoroughly to see what else it had to offer.  What they discovered was a range of product with varying price points that told a story of a couple coming together to make a home.  

What this display did was invite the buyer to shop!  

During these economic times, many small retailers are running leaner, which often means they no longer have an individual specifically for Visual Merchandising.  However, this continues to be one of their strongest tools in attracting new Customers and encouraging loyal ones to discover new products.

If you have found yourself in the position of doing your own visual merchandising, here are a ten tips to remember:

1 - Have FUN!!!
2- Pick your Visual Driver(s)! 
    These are your items that are a little larger.
    They generally cost a little more, and move a little slower (but not always)
    These are the items that attract your buyer's eye.
3- Choose a color palette to work within.
4- Tell a Story with your products (Valentine's Day, Easter, Baby, Wedding, friend, etc..)
5- Stay focused!
     If you wander too far away from your story & your color palette, it won't make sense to your
6-  Choose a few great products that work with your story & your colors.
      Remember, you do not need to show every product you sell. 
7- Avoid Chaos!
     Make sure the display is full of product - not overwhelming, but not too lean either.

8- Finally, make sure you have plenty of lighting!
     Your customer needs to be able to see what you have to offer
9- Look at your finished product:  Does it communicate who you are and what your store represents?
10- ENJOY!

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